Celebrating its Centennial year, 2013 has been a good year for the Indian movie industry especially Bollywood. Some of the recent releases and upcoming movies have managed to create a buzz among the audiences and even the critics.
India is a nation where be it the TV series or the upcoming Bollywood movie trailers, all are adored and loved equally. Movies are nothing less than a magic show unfolding on the 70 mm screen. With the sophistication in technology, with each passing day people are aware about every aspect of movie – on-screen and behind-the-scenes. But a pleasant change that Indian upcoming movies have undergone is the shift in the story and narration style from a mere entertainment aspect to a more realistic one. Several present day Bollywood movie trailers reflect various aspects of human lives and society.
Though there is still that strong current of entertainment based movies churning out every year from all the film industries in India, some really exceptional movies like The Lunchbox, Ship of Theseus, Lucia (Kannada) etc., set on a journey to draw closer to reality and have made its way into the hearts of the Indian audiences. Even gaining critical recognition. One can witness the slow drift in the mind set and thinking pattern of people, who once loved only romance-action filled movies. Today the reception for realistic movies like Bhaag Milka Bhaag, Madras Cafe is much more compared to upcoming movies like Grand Masti or Dhoom 3.
The present trend of upcoming Bollywood movie trailers gives the idea that the era of 90s movies is gone long ago where movies were mere "comprehensive entertainment package" having something to offer for every section of the society. Today, filmmakers have started making films which are closer to matter of fact rather than pertaining to the notion of "wholesome entertainment".
Be it the director or the actor, movies needed a change. So did the audience! Traditional clichés ideas are mocked and conventions are broken in every aspect related to the movie including music, sound, cinematography, editing or art direction or even the narration style. Directors have started exploring in every direction to bring forth contemporary ideas to the audiences. For instance, Prakash Jha's 2013 movie Satyagraha portrayed the present day corruption scenario in a modern context with all the popular aspects of entertainment. It was well received commercially and critically. Such movies are a totally new avatar, reminding of 1970's & 80's concept of New Wave or Parallel movies in India.
Indian movie business earned the 'industry' status with the evolution of aesthetic element in Bollywood movie trailers. Regardless of any changes upcoming movies have undergone – technical or aesthetic, the magical 'aura of the stars' remain unchanged.