Lagaan is a movie that needs no introduction to any of the Indian who reads this article. It is the third Hindi language movie to be nominated for Academy award for best foreign language film. Released in 2001 by Amir Khan Production and directed by Ashuthosh Gouvarikar, the movie was a huge success which earned gross revenue of 389 million.
The movie tells the story of a poor village in central India at the time of British Raj. The villagers were suffering from drought and were facing a very high tax that was imposed on them by the British government. They get a wager from the General of the province that if the villagers beat the British in a game of cricket their taxes for three years will be cancelled. The villagers lead by Bhuvan, the protagonist played by Amir Khan, learn the game and fight the British for saving their villages and ultimately succeed in their effort.
The movie with a very strong screen play, beautiful picturisation and a tremendous performance by the actors won the hearts of millions of viewers’ world wide. It received a loud applause and won awards in various Indian and international film festivals. The DVD sale of the movie were the highest ever since 2007. So it will not be wrong to say that Lagaan is also a movie that revolutionized the Indian movie DVD industry. The availability of movies in the form of CDs and DVDs are not new any more.
The DVD of the movie is released after the film is out of the theaters usually. The DVDs will be available in music stores or exclusive DVD stores from which the customer can get it for a reasonable price. Changes came in the DVD industry also as in everything else with time. Now there are thousands of online DVD stores which provide you with a wide variety of choices. The large online movie libraries offer you buy hindi movies in different different categories. Indian sub continent witness most of its DVD and online movie sales in Hindi and English. The user can watch free movies or download the movie of his choice with a very high speed, thanks to the fast developing technology.
Now the user does not even have to wait for a very long time to download movies like the old times. The payment is also made easy by the arrival of new money transfer methods like pay pal etc. The DVD has given way to HD DVDs which are more advanced and now there are technologies like Blu-Ray which supersedes the DVD format. In short it’s no longer an effort to find and get movies of your choice no matter how old or which category it belongs. The competition among online DVD sites and stores are so strong that they provide a lot of offers at a cheap rate which ultimately comes to the customer’s benefit.